Marketing Cloud Consultant
Location: Boston, MA
Department: Cervello
Type: Full Time
Min. Experience: Mid Level
Marketing Cloud Consultant Position
We are looking for someone passionate about Martech to join our team. Qualified applicants are skilled technologists with a breadth of marketing operations experience and a proclivity for innovative solutions that solve business problems. The ideal candidate has a strong understanding of marketing business processes and the ability to translate complex business requirements into technical and system specifications.
The job responsibilities are as follows:
Work both as a team member and, at times, independently to deliver Marketing Cloud solutions to clients
Leverage internal team of Salesforce architects, admins and developers to solution and deliver projects
Set up and implement Salesforce Marketing Cloud (including Sender Authentication Package)
Research and recommend solutions to marketing-related business issues
Provide technical knowledge around the design and build-out of various campaigns
Design, build & test solutions to execute both tactical and strategic email campaigns
Create dashboards and prepare analytic reports for technical and non-technical audiences
Document business requirements, technical requirements and test scripts
Read and understand a Salesforce Marketing Cloud blueprint; as well as, write a blueprint
Build and maintain strong relationships with various cross-functional stakeholders
Experience with Salesforce Sales Cloud and Marketing Cloud integrated environments
The following skills are essential for success in this role:
3-5 years' experience with marketing technology
1-3 years' experience with Salesforce Marketing Cloud / ExactTarget
Hands-on experience with implementing, testing and understanding best practices for Journey Builder, Contact Builder, Content Builder, Email Studio, Web Studio and Analytics Builder
Working knowledge of AMPscript, HTML and CSS skills
Proficient in SQL queries
Strong understanding of data, data architecture and data analysis
Advanced reporting skills, including experience outside of Salesforce Marketing Cloud
Effective verbal and written communication skills and relationship management skills
Strong problem-solving, multi-tasking, and organizational skills
Ability to lead workshops, define requirements and conduct training sessions to grow adoption
Strong understanding of Marketing business processes and ability to translate complex business requirements into technical and system specifications
Experience with Salesforce.com platform, including: Sales Cloud, Service Cloud, Community Cloud, etc.
The following skills/certifications are preferred, but not required:
Hands-on experience with implementing, testing and understanding best practices utilizing Audience Builder, Mobile Studio, Social Studio, Advertising Studio and Personalization Builder
Experience setting up custom preference centers
An understanding of Javascript and SSJS
Prior experience with other B2C or B2B Marketing Automation platforms
Experience with Marketing Cloud Connect
Certified Salesforce Administrator
Certified Salesforce Marketing Cloud Email Specialist
Certified Salesforce Marketing Cloud Consultant
ABOUT US: OUR WORKPLACE IS FUN AND FAST-PACED
We are Cervello. We believe in the power of connected data. We are laser focused on helping organizations harness the interconnectedness of digital, data and decision-making. We are problem solvers and builders focused on helping our clients win with data. Our culture is cool and innovative. Our environment is casual and conducive to collaboration and problem solving. We take our work seriously but not ourselves. It’s the perfect balance of freedom and accountability. If you want to be part of something great – join us!
Equal Employment Opportunity and Nondiscrimination
Cervello prides itself on providing a culture that allows employees to bring their best selves to work every day. Our people can feel comfortable, confident, and joyful to do great things for our firm, our teams, and our clients. Cervello aims to build diverse capabilities to help our clients solve their most mission critical problems. Cervello is committed to building a diverse, unbiased and inclusive workforce. Cervello is an equal opportunity employer; we recruit, hire, train, promote, develop, and provide other conditions of employment without regard to a person’s gender identity or expression, sexual orientation, race, religion, age, national origin, disability, marital status, pregnancy status, veteran status, genetic information or any other differences consistent with applicable laws. This includes providing reasonable accommodation for disabilities, or religious beliefs and practices. Members of communities historically underrepresented in analytics and consulting are encouraged to apply.
